Bethenny Frankel’s Journey from Reality TV Star to Influencer: How She Turned Chaotic Beauty Reviews into Millions
Bethenny Frankel, the former “Real Housewives of New York” star, has successfully transitioned from reality TV to a lucrative influencer career, earning millions in 2023 through endorsement deals and social media promotions. Known for her candid and often chaotic beauty reviews, Frankel’s authenticity and humor have garnered her a massive following on platforms like TikTok and Instagram.
In a recent TikTok video, Frankel hilariously critiqued the packaging of Thomas’ English muffins, leading to a box of products being sent to her by the company. Despite her cutting takes, people can’t seem to get enough of Frankel’s content, with her social media following growing significantly over the past year.
Earning seven figures annually from social media, Frankel’s success as an influencer has surpassed her earnings from her time on “Real Housewives.” With endorsement deals from brands like L’Oreal and Dunkin’, Frankel’s honest and authentic approach to content creation has resonated with her audience.
While she never planned to become an influencer, Frankel’s pivot to social media was a natural progression as she began sharing her own beauty reviews in 2022. Embracing drugstore brands and eschewing expensive alternatives, Frankel’s content has caught the attention of major companies, leading to lucrative brand deals and partnerships.
Despite her success as an influencer, Frankel remains focused on her other ventures, including her ownership of the Skinnygirl brand. With plans to explore acting and other opportunities, Frankel’s entrepreneurial spirit and business savvy continue to drive her success in the ever-evolving world of social media.
From reality TV to influencer stardom, Bethenny Frankel’s journey is a testament to the power of authenticity and humor in the digital age. As she continues to expand her brand and explore new opportunities, Frankel’s influence in the beauty and lifestyle space shows no signs of slowing down.