15 Mind Blowing Instagram Statistics You Don’t Know
Instagram, the popular photo-sharing platform, has reached a significant milestone with over 1 billion active users worldwide. Since its inception in 2010, Instagram has seen exponential growth, reaching 100 million users in 2013, 200 million in 2014, and eventually surpassing the 1 billion mark in January 2021.
One of the key factors contributing to Instagram’s success is its visual nature, which makes it a perfect fit for influencer marketing. With influencers playing a crucial role in shaping consumer behavior, Instagram has become a hub for brands to connect with their target audience through engaging visual content.
India has emerged as the country with the largest Instagram audience, with 180 million users, closely followed by the United States with 170 million users. This global reach has made Instagram one of the top 10 most visited websites, attracting billions of visits and significant engagement from users.
Businesses have also recognized the potential of Instagram as a marketing tool, with 90% of users following at least one business account. The platform’s shoppable feature has further enhanced the shopping experience for users, with 130 million users tapping on shopping posts each month.
In terms of engagement, micro-influencers with fewer than 10,000 followers have been found to have the highest engagement rates, outperforming accounts with larger followings. Carousel posts, which allow users to share multiple photos and videos in a single post, have also proven to be highly engaging, with the highest average engagement rate.
Overall, Instagram remains the top choice for influencer marketing, with more than 85% of people influenced by influencers to make a purchase. Marketers have identified Instagram as the most important social media platform for influencer marketing, with Instagram Posts and Stories being the preferred types of content for influencer collaborations.
As Instagram continues to evolve and innovate, it remains a powerhouse in the social media landscape, driving engagement, brand awareness, and consumer behavior on a global scale.