Tyka Pryde Edwards: From TV Art Director to Social Media Star
Atlanta-based interior designer and television art director, Tyka Pryde Edwards, has taken the social media world by storm with her unique approach to design. Starting her career behind the scenes on home renovation TV shows, Pryde Edwards found her voice on TikTok during the pandemic, where she quickly amassed a following of 60,000 followers.
Her message is clear: design should be about self-expression and individuality, not just following trends. Pryde Edwards encourages homeowners to step outside the box and embrace their own style, rather than mimicking popular influencers like Joanna Gaines. Her bold opinions and strong presence have resonated with audiences, leading to brand partnerships, a new e-design arm of her business, and a column in Business Insider.
Despite her newfound success, Pryde Edwards remains grounded and focused on providing valuable content to her followers. She shares actionable tips and advice on interior design, while also being transparent about her own struggles and fears. As she navigates the demands of social media and a full-time job as lead art director on Queer Eye, Pryde Edwards is determined to stay true to herself and continue inspiring others to think outside the box in their design choices.