The Rise of Pet Influencers: How Your Furry Friend Can Become an Internet Sensation

The Rise of Pet Influencers: How Your Furry Friend Could Become the Next Internet Sensation

In the midst of the COVID-19 pandemic, a family shared a photo of their bulldog online. The pup, named Pop or Big Poppa, looked visibly sad as the quarantine had taken away his playtime. The heartwrenching image quickly went viral, capturing the hearts of people all over the world. This marked the beginning of Pop’s journey to becoming an internet sensation.

While creating profiles for pets has always been a popular trend, the rise of pet influencers has taken social media by storm in recent years. These are not the pets of famous celebrities, but rather everyday pet parents who have managed to catapult their furry friends to fame.

Pet influencers are now a thriving business, participating in photoshoots, promoting lifestyle brands, and more. Take, for example, Lil Bub, a cat with 2.5 million followers on social media. Despite suffering from feline dwarfism, Lil Bub captured the hearts of millions and even won awards during her short life. Even after her passing, her legacy lives on through her family’s efforts to help other cats in need.

So, what makes a pet an influencer? According to Sasha, a client manager at a pet social media management company, it all comes down to popularity and engagement. Pets need a dedicated fan base and a strong presence on social media to attract sponsorships and collaborations with brands. Companies like The Dog Company have clients who earn substantial amounts for sponsored content, showcasing the lucrative potential of pet influencers.

Whether naturally talented or with a little help from their parents, pets can become internet sensations with the right guidance. Some pets, like Lil Bub and Toothless Nugget, gain fame due to their unique quirks or disabilities. Others, like August the Gingercat, rise to stardom through dedicated efforts from their owners to showcase their pets’ personalities and stories.

As the trend of pet influencers continues to grow, pet parents are advised to prioritize their furry friends’ well-being. Animal rights activist and veterinarian Shravan Joshi emphasizes the importance of monitoring pets to ensure they are not overworked or exploited for financial gain.

With the potential to earn significant sums and raise awareness for important causes, the world of pet influencers offers a unique opportunity for pet parents and their beloved companions. Who knows, your furry friend could be the next internet sensation!