Raymond Representation: Expanding into the Influencer Space and Building a Diverse Client Roster
The Rise of Raymond Representation: From Aspiring Sports Agent to Certified NBA Agent
One year ago, Sports Agent Blog featured an interview with Michael Raymond, an aspiring sports agent and the founder of Raymond Representation. Fast forward to today, Raymond has achieved his goal of becoming a Certified NBA Agent and is currently a 3L at the University of Miami Law School.
Raymond Representation has also seen significant growth, expanding into the influencer space with athletes Clifford Taylor from the University of Florida and AJ Greene from the University of New Haven. Both athletes have amassed impressive followings on social media platforms like Instagram and TikTok, with Taylor boasting 63.6k Instagram followers and 280.5k TikTok followers, while Greene has 120k Instagram followers and 1.6 million TikTok followers.
When Raymond Representation was first established, basketball was always seen as the foundation, but the opportunities for business and marketing management were endless. In less than a year, the agency has ventured into various sports including e-sports, golf, and football, as well as the influencer space. This expansion has allowed them to grow their marketing network and build a strong community.
Michael Raymond, the founder of Raymond Representation, emphasized the importance of jumping into the influencer business to ensure the agency’s growth. They have now secured numerous brand sponsorships, community events, content collaborations, and endorsements, further solidifying their presence in the industry.
As summer 2021 approaches, Raymond Representation shows no signs of slowing down. The agency is actively building out their basketball roster, working on summer league placements, and continuing to connect with brands and potential clients. Currently, they represent 8 Professional Basketball Clients, 2 Golfers, an esports team, and 2 influencers.
To stay updated on their latest ventures and client signings, follow Raymond Representation on Instagram. The agency’s rapid rise from an aspiring sports agent to a Certified NBA Agent is a testament to their dedication and passion for the industry.