Socially Powerful Launches Consultancy Services for Enterprise Brand and Influencer Marketing
Socially Powerful, a leading social and marketing agency, has recently launched consultancy services that focus on enterprise brand and influencer marketing areas for their clients. The agency is aiming to revolutionize the use of Prime Influence through a consultative approach that encompasses both creator-facing and client-facing services.
Stefanie Beach, founder and CEO of SMB Media Consulting, highlighted the crucial role that influencer agencies play in providing a comprehensive range of services, from content creation to strategic brand partnerships. Prime Influence, a cutting-edge solution developed by Socially Powerful, leverages advanced artificial intelligence technology to help brands overcome the challenges they face in influencer marketing.
Majid Bahi, CEO of Socially Powerful, emphasized the importance of transparency in fees, ensuring that brands do not exceed their allocated budget when working with influencers. The agency’s consultancy services will include guidance on establishing centers of excellence, known as pods, which will cater to various brand categories and provide support in content creation and relationship management.
Bahi explained that the agency’s approach is geared towards CMOs who prioritize marketing efficiency and effectiveness, focusing more on consulting rather than execution. Socially Powerful is also introducing Aria, a tool designed to match and search up to 200 million influencers using visual and AI-powered functionality, further enhancing their capabilities in influencer marketing.
The rapidly evolving social media landscape and technological advancements are driving agencies like Socially Powerful to adopt data-driven strategies and specialized services to stay ahead in the influencer marketing industry. Collaborations with brands and influencers are becoming more intricate, with agencies offering a wide range of services beyond talent representation, such as contract negotiation, content creation, and technology-based solutions.
As the creator market becomes increasingly competitive, agencies like Socially Powerful are becoming essential partners for brands looking to navigate the influencer landscape effectively. By providing valuable insights and impactful partnerships with influencers, these agencies are helping brands achieve their marketing goals in a rapidly changing digital environment.