The Rise of Buying and Selling Influencer Businesses: A Look at @ReadLikeARockstar

Influencer Businesses Being Bought and Sold: The New Trend in the Social Media World

In the ever-evolving world of social media, influencers have become a powerful force, with their blogs and Instagram accounts turning into lucrative small businesses. But what happens when these influencers decide to step away or retire from the spotlight?

It turns out, just like any other small business, influencer businesses can be bought and sold. This trend is becoming more and more common as influencers look for ways to pass on their hard work without having to maintain it themselves.

One such example is the account @ReadLikeARockstar, which provides anti-racism resources and education for teachers, educators, and advocates. The account was founded by Naomi Simone O’Brien, an elementary school teacher, who amassed over 100,000 followers. When Naomi decided to step away from the account, she chose Deonna Smith, an assistant principal in Los Angeles, to take over.

Deonna had been posting about racial justice on her personal account and had begun hosting Instagram lives on the topic. Despite her efforts, she never gained more than 800 followers. When Naomi approached her about taking over @ReadLikeARockstar, Deonna jumped at the opportunity, receiving the account “no strings attached.”

This trend of influencers passing on their accounts to newcomers is a way to ensure that their hard work lives on, while also providing a fresh perspective and new energy to the brand. It’s a win-win situation for both parties involved, as the new owner gets a head start in the competitive influencer market, while the original influencer can step back and focus on other ventures.

As the influencer industry continues to grow and evolve, we can expect to see more of these accounts changing hands, creating new opportunities for aspiring influencers and ensuring that valuable content continues to reach audiences around the world.