Yoke Network: Seizing the Opportunities with TikTok Influencers amid COVID-19

Yoke Network: The Rising Star in Influencer Marketing

In a world where traditional marketing channels are becoming less effective and budgets are tight due to the COVID-19 pandemic, influencers on platforms like TikTok are gaining more attention from advertisers and brands. One company that has capitalized on this trend is Yoke Network, founded by Jidé Maduako and Mustafa Mohamed.

Launched in 2018, Yoke Network connects apps with social media influencers to drive downloads and help influencers monetize their content. With a roster of top TikTok creators and clients like PicsArt, Warner Music Group, and Badoo, the company has quickly made a name for itself in the influencer marketing space.

Maduako, a former Leicester City footballer, and Mohamed, a computer science graduate, came up with the idea for Yoke Network after realizing the potential of influencer marketing. They saw a gap in the market and created a platform that not only benefits brands and influencers but also provides a seamless experience for both parties.

With over 2,000 influencers and 34 brands on board, Yoke Network has seen rapid growth, especially during the COVID-19 pandemic. The lockdowns have led to increased usage of TikTok, resulting in higher engagement and more opportunities for influencers to reach their audiences.

Despite the challenges of starting a business, Yoke Network has been profitable since its launch, with revenues expected to reach £2 million by the end of this year. The company’s success can be attributed to its focus on TikTok, a platform that has become a creative hub for influencers and advertisers alike.

As TikTok continues to grow in popularity and attract more mainstream attention, Yoke Network is well-positioned to capitalize on the platform’s success. With a dedicated team and a strong vision for the future, the company is set to become a major player in the influencer marketing industry.