Insider Influencers Newsletter: LinkedIn’s Creator Tools, Instagram’s Funding Initiative, and More!

LinkedIn is updating its product and developing new features with influencers in mind, according to a recent report by Dan Whateley. The platform is launching new tools and a “creator mode” to help users build a following on the app. Additionally, LinkedIn is in the early stages of testing audio features similar to those on the app Clubhouse.

Keren Baruch, LinkedIn’s creator product lead, stated, “With creator mode, we are saying, ‘Hey, if you want to start the process of building an audience past your network or you have an audience and you want to showcase your content, make it more in the forefront, we’re going to give you a chance to do that.'”

The platform is currently hiring for a new creator management team and considering other ways to help creators monetize directly on its platform. Users who land on a creator’s profile will be prompted to “follow” rather than “connect” with them by default. Creator profiles will showcase a user’s articles, posts, and newsletters above everything else, including their professional resume.

Startup founder Taylor Offer commented on the reach of LinkedIn, stating, “The reach [on LinkedIn] is absolutely insane. There’s fewer people posting than consuming. It flips when it gets content saturated like Instagram or Facebook.”

This move by LinkedIn comes at a time when supporting creators has become crucial for all social platforms. Stay tuned for more updates on LinkedIn’s creator tools and its Clubhouse competitor.