Impact of Influencer Marketing during IPL 2024 Season: Insights and Trends from Qoruz Report

The Indian Premier League (IPL) is not just a cricket tournament; it has become a social phenomenon that is taking social media by storm. With the rise of digital platforms, the IPL has become a hotspot for influencers to connect with their audience, sharing moments of thrill, passion, and celebration.

A recent industry report by Qoruz has highlighted the significant impact of the IPL on social media engagements. The report forecasts a 50% increase in influencer collaborations during the IPL 2024 season, showcasing the growing trend of influencers leveraging the cricket excitement to connect with their followers.

Last year saw a 45% increase in influencer mentions during the IPL 2023 season compared to 2022, with sports influencers leading the way. Brands like JioCinema and Dream11 achieved remarkable success with their influencer marketing initiatives, reaching millions of fans and setting new standards for social media engagement.

Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz, emphasized the importance of strategic partnerships with influencers during the IPL, stating that brands can gain immensely from the widespread appeal and engaging content created around the tournament.

Mothi Venkatesh, Head of Growth at Qoruz, highlighted the cultural phenomenon that the IPL has become, presenting brands with a golden opportunity to engage in innovative storytelling and create authentic connections with the audience.

The report anticipates a significant rise in influencer marketing activity during the ongoing IPL 2024, with a 50% increase in influencer shoutouts expected. This presents brands with a unique opportunity to leverage influencer marketing and reach a massive audience during this highly anticipated event. With the IPL uniting cricket enthusiasts and casual viewers alike, brands can capitalize on the excitement surrounding the tournament to enhance brand visibility and connect with their target audience.