The Rise of Social Media Influencers in Charlotte: How They’re Shaping Culture and Business

The Rise of Social Media Influencers in Charlotte

In a world where social media dominates our daily lives, the rise of social media influencers has become a prominent trend. These individuals create and share content online to influence their audience of followers, much like marketers but with a more personal and entertaining touch.

One such influencer making waves in Charlotte is Sydney Bernhardt, a local fashion influencer and founder of Sleek Social Club, a social media management business. Bernhardt, who started her social media career back in high school, has seen a significant change in the creator space in Charlotte over the years.

“When I moved to New York, it was like ‘creator central.’ There were events every single night that I could go to,” Bernhardt said. However, upon returning to Charlotte, she noticed a significant growth in the number of creators and special events tailored for influencers.

Despite the misconception that influencers have an easy job, Bernhardt reveals the behind-the-scenes work that goes into being a content creator. This includes batch shooting content, scheduling photos, and collaborating with brands for paid posts.

While not all influencers are raking in millions like top creators such as MrBeast, the influencer industry in Charlotte is booming. Ted Williams, an entrepreneur in residence at Queens University of Charlotte, believes that influencers and creators are shaping culture, taste, and business in the city.

As the influencer industry continues to grow, more businesses are turning to content creators for marketing. Williams found that state ad buyers allocated 8% of their advertising budget to influencers last year, with even more planning to spend on social media creators this year.

With technology evolving and social media gaining more popularity, the impact of local influencers in Charlotte is expected to grow. As more influencers are self-created in the city due to its creative opportunities and growing community, the influencer industry in Charlotte is set to thrive.

In conclusion, the influencer industry in Charlotte is on the rise, with creators like Sydney Bernhardt paving the way for a new wave of digital content creators in the city. As social media continues to shape our lives, influencers are becoming key players in the marketing world, driving business and shaping trends in Charlotte and beyond.