Insider Influencers: Snapchat, Dispo, and YouTube Creator Updates

The latest buzz in the influencer world revolves around Snapchat’s new TikTok competitor, Spotlight. The platform is reportedly paying millions to creators with high-performing posts, sparking renewed interest among influencers. However, a major challenge has emerged as sponsored posts are currently not supported on Spotlight.

Despite the initial excitement over Snapchat’s payments, many influencers are skeptical about the long-term sustainability of this revenue source. They question the feature’s longevity if brands are not integrated into it. Industry insiders emphasize the importance of creating a long-term ecosystem that allows creators to earn money.

In a related development, social-media star David Dobrik has relaunched his photo-sharing platform, Dispo, which has garnered significant attention in the tech world. The app recently raised $20 million in Series A funding, highlighting its potential for growth and innovation.

On the content creation front, YouTube creators The Try Guys are working on a new Food Network special that will air on TV and Discovery Plus. This move reflects a trend of legacy media companies hiring social-media stars to reach new audiences.

In other news, a talent agency, Noire Management, is launching a mentorship program for Black micro influencers to address inequities in the influencer industry. The program aims to provide resources on analytics, brand pitching, and rate negotiation to help influencers build their businesses.

Overall, the influencer landscape is evolving rapidly, with new platforms, funding opportunities, and collaborations reshaping the industry. Stay tuned for more updates on the dynamic world of influencers and creators.