Minawala: The Journey of the First Indian Influencer at Paris Fashion Week

Masoom Minawala, the first Indian influencer to walk Paris Fashion Week in 2021, has recently launched her first book, “She’ll Never Make It,” chronicling her journey to the top of the social media world. Minawala, who started as a fashion blogger before the birth of Instagram, has paved the way for smaller Indian brands with her endorsement and has amassed a global following of 1.3 million on Instagram.

Despite her success, Minawala faced obstacles in the industry, particularly as a woman talking about finances. She struggled to gain the same respect and opportunities as her male counterparts but persevered to build her own fashion e-commerce business. Through her experiences, she hopes to inspire other women to believe in their strength and assert themselves in a male-dominated society.

From promoting smaller fashion businesses during Covid-19 to walking the runway at Paris Fashion Week, Minawala’s journey has been filled with highs and lows. She attributes her success to a series of bad decisions and trusting her instincts, ultimately leading her to where she is today.

Minawala’s book not only reflects on her past but also serves as a reminder to embrace one’s gender as a strength and to believe in oneself. Through her story, she hopes to inspire others to make unconventional choices and follow their dreams, no matter the obstacles they may face.