Are influencers the next frontier for design project management?

Are influencers the next frontier for design project management? Founder Dalia Soles of Design Assisted seems to think so. In a recent development, Soles has expanded her services to cater to influencers who are in need of support when it comes to planning and organization for their design projects.

The idea first sparked when Soles reached out to influencer Katie Sturino after seeing her posts about her condo on Instagram. Sturino, already having a vision for the space, welcomed the help from Design Assisted to bring her design dreams to life. Together, they worked on technical planning aspects and project management, resulting in a stunning space ready for social media and magazine features.

This collaboration led to more influencer partnerships, including New York-based influencer Mary Orton, who also sought out Design Assisted for project support on her new home in Wisconsin. The unique aspect of working with influencers is their direct relationships with brands, making traditional design firms less suitable for their needs. Design Assisted fills this gap by providing project management services tailored to influencers’ requirements.

As the influence of social media on consumer behavior continues to grow, Soles believes that the future of the interior design industry lies in working closely with influencers for marketing and brand deals. By adapting to the changing landscape of online influence, design firms can tap into a new client base and stay ahead in an increasingly digital world.

The collaboration between Design Assisted and influencers highlights the evolving nature of the design industry and the importance of embracing new trends to stay relevant. With influencers shaping consumer preferences and driving design decisions, partnering with them could be the key to success in the ever-changing world of design.