Thursday, November 21, 2024

July 30 Newsletter: YouTube and Influencer Business Trends


Influencer Dashboard: Triller’s Strategy to Lure TikTok Creators and More Industry Updates

Triller, a social media platform, is making moves to attract creators away from TikTok in a bid to compete in the short-form video space. The platform has hired 18-year-old TikTok star Josh Richards as its chief strategy officer as they aim to secure $250 million in new funding. Richards, along with his friends and content collaborators Griffin Johnson and Noah Beck, will also join Triller as advisors and equity shareholders. Despite this move, Richards mentioned that they will continue posting on TikTok to migrate their audience over to Triller. This development highlights the growing competition among social media platforms for creators and their content. Stay tuned for more updates on this evolving story.

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