Lisa McGowan: The Influencer Who Found Success by Speaking to Women Over 35

Lisa McGowan, a 52-year-old influencer from Tullamore, Co Offaly, has taken the social media world by storm by catering to a demographic that was previously overlooked: women over 35. With a flourishing Instagram page boasting 180,000 followers and an income of over €1 million last year, McGowan has proven that having a niche is key to success in the competitive world of influencing.

However, success came at a cost for McGowan, who was juggling two jobs and experiencing high levels of stress. A wake-up call in the form of a car crash forced her to reevaluate her priorities and make a change. She decided to step back from her family’s insurance business and focus on her own brand, which includes her Instagram page @lisas_lust_list and three successful businesses.

McGowan’s authenticity and honesty have set her apart in the influencer world, earning her the trust and loyalty of her followers. Despite her success, she remains grounded and dedicated to her work, responding to every direct message she receives and staying true to herself.

As she looks forward to building a new house and continuing to grow her brand, McGowan remains grateful for the opportunities that have come her way and is excited for what the future holds. Her story serves as an inspiration to aspiring influencers and entrepreneurs, proving that with hard work, determination, and a unique perspective, anything is possible.