OML’s Hypothesis to Expand Global Footprint in Influencer Marketing Industry

OML’s Hypothesis to Expand Global Footprint in Influencer Marketing

Mumbai: Only Much Louder’s tech business, the AI-powered influencer marketing tech, Hypothesis, is gearing up to expand its global presence after making waves in the Indian influencer market. With a vision to cater to a diverse global user base, Hypothesis is set to establish its footprint in key international markets by 2025.

In the first phase of its global expansion, Hypothesis will be launching in the Asia-Pacific region, Middle Eastern countries, strategic locations in Africa, and the USA. This move will enable the tech tool to collaborate with global brands and agencies, facilitating data-driven influencer marketing strategies for maximum audience engagement and conversion.

Hypothesis has revolutionized influencer marketing in India by offering a comprehensive solution that combines discovery, outreach, and analytics in one platform. The tool has become a game-changer in the Indian creator economy, empowering brands and agencies to tap into diverse markets and optimize campaigns with data-backed metrics.

OML’s strategic decision to expand Hypothesis into diverse markets reflects the company’s proactive approach to capitalize on the rapid growth of influencer marketing globally. With a remarkable CAGR of 33.4% in key regions, influencer marketing is on the rise, driven by cutting-edge technologies and a growing demand for data analytics.

Himani Agrawal, senior VP of Product and Analytics at Hypothesis, highlighted the importance of data-driven insights in influencer marketing, emphasizing the platform’s ability to offer a comprehensive kit for creator evaluation using over 100 data points. The self-serve mode also empowers brands to initiate impactful influencer campaigns independently.

Gunjan Arya, CEO of OML Entertainment, outlined the company’s goals for the global expansion of Hypothesis, including market infiltration rates, customer acquisition targets, revenue projections, and audience engagement metrics. The aim is to establish Hypothesis as a recognized player in new territories and drive transformation in the influencer economy with their SaaS product.

As OML ventures into international markets, the company has established a network of trusted channel partners to accelerate the expansion of Hypothesis. With a focus on collaboration and innovation, OML aims to revolutionize influencer marketing on a global scale with Hypothesis.