Socially Powerful Launches Consultancy Services for Enterprise Brand and Influencer Marketing

Socially Powerful, a leading social and marketing agency, is making waves in the industry with the launch of their new consultancy services focusing on enterprise brand and influencer marketing. The agency’s Prime Influence service is being transformed into a consultative strategy, offering clients a more comprehensive approach beyond just creating briefs and campaigns.

Founded in 2017, Socially Powerful has quickly expanded globally with offices in the U.S., U.K., and China. The agency’s global CEO, Majid Bahi, believes that Prime Influence can help brands tackle strategic and technological challenges in influencer marketing, providing guidance on establishing centers of excellence and creating a creator content engine for more efficient content production.

One of the key aspects of Socially Powerful’s consultancy services is the emphasis on transparency in influencer fees, ensuring that brands are aware of the costs involved in working with influencers. The agency also offers tools like Aria, a platform that can match and search up to 200 million influencers using visual and AI-based functionality.

Influencer agencies are evolving to offer a wider range of services, including content creation, campaign analytics, and influencer matchmaking targeting niche audiences. This shift towards more specialized services is seen as a way for agencies to differentiate themselves in a competitive market.

As the industry continues to grow and evolve, agencies like Socially Powerful are at the forefront of innovation, leveraging technology like artificial intelligence to enhance creative performance and streamline processes. With a focus on consulting rather than execution, these agencies are helping brands navigate the complex world of influencer marketing with expertise and efficiency.

Overall, the consultancy services offered by Socially Powerful are aimed at helping brands maximize their marketing efforts, adapt to changing trends, and build successful influencer partnerships. With a focus on creativity, strategy, and transparency, the agency is poised to make a significant impact in the world of influencer marketing.