Brands Must Clearly State Sugar Content: Sunil Alagh

Sunil Alagh, an independent business consultant, has emphasized the importance of transparency when it comes to the sugar content in products. He believes that brands should clearly state how much sugar is present in their products to ensure consumer awareness and safety.

Alagh pointed out a recent controversy involving an influencer who made claims about the sugar content in Bournvita, a popular health drink. The influencer later apologized and took down his video, but Alagh questioned why it took Mondelez, the company behind Bournvita, a month to respond to the situation.

He stressed the need for brands to address such issues promptly and transparently, as delays in response can lead to serious consequences in the age of social media. Alagh also highlighted the responsibility of brand ambassadors and influencers in promoting products, urging for more accountability and disclosure in their endorsements.

The discussion also touched upon the evolving role of influencers and the need for clear guidelines and regulations in the industry. Alagh emphasized the importance of educating consumers about product information and ensuring that claims are backed by evidence.

Overall, Alagh’s insights shed light on the growing importance of transparency and accountability in the marketing and advertising industry, especially when it comes to health-related claims and product information. Brands must be proactive in addressing consumer concerns and ensuring that their messaging is clear and accurate to avoid any potential backlash.