Top Meta Influencer Marketing Platforms for 2024

Meta apps have taken the lead in the influencer marketing industry, with Instagram topping the charts in campaign spending at $1.95 billion in 2023. YouTube followed closely behind with $986 million in marketing funds. Despite the rise of TikTok and YouTube, a significant portion of online shoppers worldwide still prefer shopping on Facebook, according to Statista.

Looking ahead to 2025, eMarketer forecasts that Facebook will continue to dominate the social commerce market with around 69.4 million buyers, surpassing Instagram and Pinterest. To strengthen connections between marketers and Meta influencers in 2024, it is crucial to avoid opt-in influencer networks solely based on popularity.

To facilitate direct brand-creator collaborations, several leading influencer marketing platforms have integrated with Meta. These platforms offer a range of features to enhance Meta influencer marketing strategies:

1. Brandwatch: Enhances Meta influencer marketing by enabling seamless publishing of Stories and providing comprehensive features for maximizing reach and impact across social channels.

2. HYPR: Offers influencer search and discovery tools, influencer outreach, performance tracking, and fraud detection across platforms like Instagram, Facebook, Twitter, YouTube, and Pinterest.

3. Influencify: Provides free tools for discovering Instagram creators, analyzing audience demographics, and engagement rates, along with a paid plan for advanced features.

4. TINT: A content management tool that helps brands collect and display user-generated content from social networks, with integration with Facebook Ads for improved click-through rates.

5. Storyclash: Offers monitoring tools for Instagram and Facebook to track brand mentions, influencer activities, and competitor strategies, along with features for discovering trending content and brand collaborations.

6. Influence.co: Known as the LinkedIn of influencers, it allows creators to create profiles and collaborate with marketing agencies, photographers, and others, with features for showcasing collaborations and audience demographics.

7. Roster: Empowers retailers to create a roster of brand ambassadors from Instagram and Facebook followers, with features for social listening, influencer recruitment, and content management.

8. Emplifi: Offers AI-powered influencer identification, social media scheduling, and campaign management tools for amplifying brand presence across platforms like Facebook, Instagram, and YouTube.

9. Traackr: Provides in-depth intelligence for influencer selection, campaign management, budget optimization, and social commerce integration across platforms like Facebook, Twitter, and Instagram.

10. Aspire (formerly AspireIQ): Offers unique features like allowlisting for posting ads on Meta creators’ accounts, customizable workflow automation, and a creator marketplace for direct collaborations.

11. Grin: Provides GRINup for Instagram creator discovery, social analytics, and eCommerce integrations with platforms like BigCommerce and Shopify.

By leveraging these influencer marketing platforms, marketers and Meta influencers can establish a seamless link to enhance their collaborations and drive impactful campaigns in 2024.