Recent Influencer News and Updates

The world of influencer merch is seeing some changes, as Mad Merch, a prominent YouTube merchandise company, is shifting its strategy and cutting ties with some influencer clients. Mad Merch, known for working with top influencers like James Charles and Liza Koshy, is now focusing on “select mega influencers” and retail stores rather than selling directly to consumers. This change comes as Mad Merch has successfully sold influencer merchandise in stores like Target for clients like JoJo Siwa.

Faizan Bakali, president and chief operating officer of Mad Merch’s parent company, Mad Engine, confirmed the shift in strategy. This news marks a significant change in the influencer merch landscape, and it will be interesting to see how it impacts both influencers and consumers moving forward.

In other news, artists are leveraging TikTok as a marketing tool to drive sales and attract commissions. TikTok has become a powerful platform for artists like Annie Morcos, Elizabeth Nigro, Bree Eral, and Alexandria Bishop to generate thousands of dollars in new sales on platforms like Etsy. With art-themed videos performing well on TikTok, artists are finding success in reaching a wider audience and boosting their sales.

Additionally, LinkedIn influencers like Roberto Blake are proving that there is money to be made on the platform. Blake, who started on YouTube, has worked with brands like Adobe and PayPal for sponsored LinkedIn posts, charging around $1,000 per post. This showcases the potential for influencers to diversify their revenue streams and tap into new platforms for monetization.

Overall, the influencer landscape is constantly evolving, with new opportunities and challenges emerging for creators and brands alike. Stay tuned for more updates on the latest trends in the world of influencers and creators.